Raffld is the world’s first experience lottery. It gives Dutch players the chance to win experiences and create memories they can share with their friends, rather than money. And all while supporting a good cause. Do you fill your pockets or your life?
What customer problems did you set out to solve?
Nearly two-thirds of Dutch millennials do not regularly play the lottery. They see it as outdated. Millennials have limited time and money for entertainment, and are looking for ways to escape boredom and connect with like minded people. They are looking to be charitable and feel good about themselves, but want to see the impact of their actions. They value experiences over money. Raffld has been developed to help customers win together, share experiences and do something meaningful.
What differentiates your proposition from other offerings in the market?
Raffld is the world’s first experience lottery and the first new lottery launched in the Netherlands in 30 years.
Different to other lotteries it focuses on millennials, a customer that doesn’t typically play the lottery, and offers experiences rather than money as the prize.
Raffld’s game-play is unique:
- Determine your destiny – Chose from four categories of experiences to win your prize and share the experience with up to three friends
- Travel carefree with Raffld – Every last detail of the trip is organised for you
- Four draw chances – Your ticket covers four draws, giving you for opportunities to win for a single payment
- Choose a charity – 50% of every ticket goes to charity. And you can choose the charity it goes to.
What impact has the proposition had?
The initial reaction to Raffld has been extremely strong:
- The launch achieved more than 40 pieces of media coverage across top-tier print, online and broadcast outlets
- The launch stunt video received more than 50,000 views
- More than 125,000 people have engaged with the product
- Nearly one in four customers are subscription players
What’s next for your proposition?
Raffld is focused on building on its promising start and growing its position. It is currently working with Dominos pizza on a partnership campaign and there’s more to come!
Find out more about Raffld here.