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22.11.2018

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    SSE 1 Year Fix and Protect

    SSE plc

    An energy & home services bundle that gives customers more value by combining a 4.9% discount on energy and free SSE Heating Breakdown Cover for 12 months. Giving customers peace of mind that their energy price and their heating systems will be protected for 12 months. Total saving of £144 per year.

    What customer problems did you set out to solve?

    Customer research has highlighted that customers see a lack of value across energy products and also show that protecting the essentials within the home (such as the heating system) is an area that consumers trust their energy supplier to protect. This proposition provides value in terms of discounted price and the added value of giving the customer a tangible benefit in the form of heating breakdown cover.

    What differentiates your proposition from other offerings in the market?

    Customers receive an energy discount and free heating breakdown cover, providing more value than any comparable ‘bundled’ product in the market

    How have you proven that your concept has potential for impact?

    This concept was designed via an innovation process that was routed in customer insight. Moreover, it was tested via customer research with approx. 5k respondents (qual & quant) and research confirmed a high appeal rate for both propositions. Since launch; this proposition has performed well and both customer and staff feedback has been positive.

    Where do you see this proposition in 12 months time?

    This propositions is likely to evolve as a range of added value bundles are developed. The aim is to provide energy customers with more choice and greater value and features will adapt to ensure a wide audience can have access to innovative features that meet the needs of our key segments.

    Find out more about SSE 1 Year Fix and Protect here

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