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22.11.2018

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    Twisted London, Twisted Bar Pop-Up

    Jungle Creations

    Twisted London was launched in November 2017 as the first ever delivery-only and now pop-up restaurant born from a Facebook page (Twisted). The menu features fun and delicious twists on traditional classics whilst also offering a ‘dirty vegan’ section.

    What objectives did you set out to achieve?

    Our flagship food community Twisted, which has over 15 million followers across Facebook, Instagram and YouTube, is known for its unique and indulgent recipe videos. But our audience didn’t just want to see the food, they wanted to order and taste it in real-time. With our customer at heart, we expanded the experience offline to create a streamlined process where our audience can watch a recipe video, click through to order and have the meal arrive piping hot at their door.

    The new Twisted Bar Pop-Up (Shoreditch) successfully launched for one month serving quintessentially Twisted-cocktails followers will recognise from their newsfeed.

    What was your single biggest challenge in achieving them?

    We needed to ensure that the food delivered by Twisted London met the standard of food represented and loved in the Twisted recipe videos.

    What did you do differently to overcome that challenge?

    All the items on the menu were tested repeatedly not only for ‘the twist’ flavour profile and texture but also how it would be affected by the delivery aspect. We developed packaging especially for transporting the food items on our menu and maintaining their quality. In addition, we serve certain garnishes and sauces for dishes separately to ensure crispness, freshness and overall customer satisfaction.

    What were your most impactful outcomes?

    Seeing the Twisted brand successfully grow into a real-time food experience. With the interaction now developed offline, people order and share their photos and feedback with us and other followers in our community. It’s a tight customer-led feedback loop helping us to constantly create cutting edge customer-led menu choices.

    In a sentence, what was the biggest learning you took away from this?

    We’ve learned the true power of social media to drive customers. We’ve proven that we’re able to convert our audiences from Facebook, Instagram and YouTube into real-time customers.

    Find out more about Twisted London, Twisted Bar Pop-Up here

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