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22.11.2018

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    V-Kids Watch - TCL Move

    Vodafone

    V-Kids Watch is an innovative smart watch allowing parents to look after their little ones when they are not with them. Set little adventurers free in a safe environment. Stay in touch with your kids, know where they are and when they need help.

    What customer problems did you set out to solve?

    Vodafone set out to help parents, have the reassurance to let their kids do more. Parents are faced with the problem of providing their kids with the freedom to explore, but within a safe environment. They want to know where their kids are at all times, to give them peace of mind they are safe and if they need help, they can get it. Other devices, are distracting and occupy attention and can engage their kids in the wrong way. V-Kids Watch gives parents the security and confidence they need, whilst giving kids their freedom.

    What differentiates your proposition from other offerings in the market?

    V-Kids Watch sets itself apart as a device for both kids and adults. Competitors focus on providing the right device for adults, a device that kids cannot and will not use. V-Kids Watch features include:

    • SOS – Be alerted when they need help with an SOS message
    • Stay in touch – Share voice messages and reminders about important things they may have forgotten
    • Designed for kids – Smart, safe and fun to wear, with games and a school time mode to disable them
    • Always connected – Be connected all the time without relying on wifi or bluetooth with the same price across Europe
    • Where they are – Track and see where they are at all times and get directions to their location

    What impact has the proposition had?

    Launched in Summer 2018 the V-Kids Watch immediately started helping parents keep tabs on their children in the holiday season. Sales are in line with expectations and customer feedback is very positive. Kids say it “makes them feel cool”, parents find it “extremely reassuring” and love the ability to have two-way communication with their kids.

    What’s next for your proposition?

    V-Kids Watch will look to develop more features that support parent and child interactions.

    We are also looking to continue to extend our promise of “peace of mind, wherever you are”, focusing on giving back customers peace of mind and freedom with new connected iOT devices.

    Find our more about V-Kids Watch - TCL Move here

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